Green Claims scans your Shopify product and blog copy for risky environmental claims under the EU’s EmpCo Directive, lets you attach evidence to each flagged claim, and exports a dated, audit-ready pack on demand — before enforcement starts on 27 September 2026.
A rules-based scan, an evidence vault to back up the claims you can keep, and a paper trail for the ones you can’t.
The EU’s Empowering Consumers for the Green Transition Directive (Directive (EU) 2024/825, “EmpCo”) applies from 27 September 2026 and bans misleading environmental claims (“greenwashing”) in commercial communications, including product listings and marketing copy. National consumer authorities can fine non-compliant traders up to 4% of annual turnover (or €2 million where turnover isn’t available), alongside other remedies such as ordering the claim removed.
This is separate from the EU’s proposed Green Claims Directive, which the European Commission paused in June 2025 — that pause has no effect here. EmpCo was already adopted in 2024 and still applies regardless.
This is general information, not legal advice — it doesn’t guarantee regulatory compliance.
Install and run a full free scan of your store — the Dashboard stays unlocked either way. Subscribe when you’re ready to act on what it found.
Green Claims is in development. Leave your email and we’ll let you know the moment it’s live on the Shopify App Store.